Whether we realize it or not interactive television is here and the possibilities for marketers are endless. The majority of us now have cable, SKY or similar digital TV and with this comes the ability to interact with our TVs, programs and watch or re-watch what we want when we want, even pause live TV.
With interactive TV though the possibilities are infinite and we need to think past just the website. When customers use interactive TV they are seldom aware they are in fact surfing or interacting as they would on the internet. Because of this they tend to feel safer and those that would never make a purchase on the internet will happily make one on interactive TV.
For marketers this is a wonderful opportunity to connect with our customers in a way never before possible.
With interactive TV though the possibilities are infinite and we need to think past just the website. When customers use interactive TV they are seldom aware they are in fact surfing or interacting as they would on the internet. Because of this they tend to feel safer and those that would never make a purchase on the internet will happily make one on interactive TV.
For marketers this is a wonderful opportunity to connect with our customers in a way never before possible.
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